Posts Tagged media campaign

Zero Emission Vehicle (ZEV) Corridor Development Announcements At Nevada State Legislature

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ZERO EMISSION VEHICLE (ZEV) CORRIDOR DEVELOPMENT ANNOUNCEMENTS AT STATE LEGISLATURE

FOR IMMEDIATE RELEASE
April 16, 2009

Media Contact: Larry DeVincenzi
Project Outreach Coordinator
Cell: 775.771.7004

ZERO EMISSION VEHICLE (ZEV) CORRIDOR DEVELOPMENT ANNOUNCEMENTS AT STATE LEGISLATURE

WHAT: The Renewable Energy Accelerator (REA250) in collaboration with state and local officials and private industries will announce initial agreements to begin development of a zero emission vehicle corridor on Interstate 80 through northern Nevada and California.   Together, they will announce an environmentally responsible process that can be the template for implementation nation-wide.

WHERE: Legislative Building steps, 401 S. Carson Street, Carson City, NV

WHEN: Thursday, April 16th, 2009 at 10 a.m.

DETAILS: The University of California, represented by Co-Director Daniel M. Kammen of the Berkeley Institute of the Environment and the Nevada Renewable Energy Integration and Development Consortium of the Nevada System of Higher Education, which is represented by President Steve Wells of the Desert Research Institute, have agreed to develop a feasibility study proposal for the new Zero Emission Vehicle Corridor from Berkeley, California to Reno-Sparks, Nevada.

The feasibility study will focus on the development of infrastructure needed to support the testing and development of Zero Emission Vehicles (ZEVs) and associated highway and community networks.   Research will also address the needed business, legal, and governmental oversight structures necessary to rapidly convert to zero emission vehicles.

The Corridor utilizes the wide range of environmental conditions on a short stretch (240 miles) of Interstate 80. It is anchored on one end by the innovative technology environment found in the East Bay/Bay Delta areas of California including:
•      Ground breaking environmental, energy and vehicle technology research capacity
•      A wide range of existing public-private partnerships for ZEV’s
•      A growing market for ZEV’s
•      At the other end of the corridor, the Reno/Tahoe Region of Nevada is located in a beautiful mountainous/high desert location that has:
•      An exceptional business climate located in a major transportation hub for the West Coast
•      Exciting educational and tech commercialization opportunities
•      Unique geothermal and other renewable energy assets to support the production of ZEV’s.

Senate Majority Leader Harry Reid offered his support of these developments: “This is a tremendous step forward as we work to make our state the leader in clean energy,” said Reid. “Renewable energy has the potential to power not only all of our homes, but also all of our cars. I am pleased to support this collaboration, which will help protect our air while creating much-needed jobs in Nevada.”

“Advancing green technology and renewable energy must be a top priority, and I’m hopeful that as these types innovations are proven, they will become more and more a part of our everyday lives,” said Senator John Ensign, who led efforts in Congress to ensure passage of a bill to encourage renewable energy development across the country. “Our plan must include a vast array of resources such as solar, wind, geothermal and more to ensure our security and protect our environment.”

The Zero Emission Vehicle Project was initiated by a group of Reno-based business visionaries and local, state, and federal governmental leaders and facilitated by REA250 staff. They envisioned a ZEV corridor that would enhance and accelerate the research and development of new technologies in both California and Nevada while creating the infrastructure for an emerging zero emission vehicle industry in Northern Nevada.

Susan Clark, Ph.D. and co-founder of the Renewable Energy Accelerator notes “We have now assembled the best and brightest in Nevada, while engaging our neighbors in California, to leverage its renewable energy resources, excellent business climate, and sophisticated networks to make sure that Northern Nevada is the epicenter of an accelerated American ZEV economy.”  Clark will present Thursday’s announcement on the Legislature steps, and continue to initiate future development of the ZEV corridor project.

ZEV Project accomplishments to date include:
•      Outreach to ZEV companies looking for production facilities that utilize renewable energy resources for production.
•      The assemblage of land and initial funding to support the private development of office buildings and production facilites powered by renewable resources.
•      The on-going development of the business and legal structure needed to support the rapid development of a ZEV economy in Northern Nevada as a model for the US conversion.

STORY ANGLES:

•      Acceleration of a zero emission vehicle economy in Northern Nevada
•      Nonpartisan support of ZEV corridor development with support from educational, private and public entities.
•      Collaboration of a integrated renewable energy entities for Nevada that are inclusive of existing programs and responds to state and federal mandates
•      Support for inclusive dialog to create effective policy infrastructures and outreach strategies for renewable energy generation in Nevada
•      Continue developing 250 Bell Street, which has become a center for community events, as a “net-zero” facility

Founders Susan and Don Clark with their team of highly ambitious and qualified business professionals identified the need for an action-oriented strategic organization designed to accelerate the use of renewable energy resources in Nevada. The Renewable Energy Accelerator at 250 Bell (REA250) was created to meet said demand. In alignment with national, state, and local renewable energy policies, the REA250 was established for the sole purpose of advancing Nevada’s economic and environmental sustainability while providing a role model for other regions.

REA250 was developed to meet the needs for high-stakes, fast-moving solutions in renewable energy.

REA250 is part of a larger collaborative at 250 Bell Street including the Education Design Group, Sierra Club, Dynamic Competence, Cathexes Architecture, Clean Energy Center, Great Basin Wind, Bombard Renewable Energy,  Renewable Nevada and SmartBrand.

Other regional collaborators include Northern Nevada Urban Development Company, Nevada System of Higher Education, Nevada County School Districts, Building and Trade Councils, Electrical Workers Union, AFL-CIO, and various industry representatives and consultants.
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5 comments April 15, 2009

Start A Social Media Campaign

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I think we can all agree that all types of organizations and campaigns will use some form of social media marketing in their mix. And like all emerging communication channels, the pitfalls will come first to the early adopters.

Establish And Measure Your Goal
Good endings begin with good beginnings. Seems simple enough, right?

But far too many social media campaigns are undertaken with the expectation that entering the sphere of conversations will, by their very nature, create the campaign momentum the company is looking to achieve. In fact, social media is simply an accelerator of that campaign momentum – and certainly not a creator of it.

The good news is… social media is somewhat easy and immediate to measure. Response to blogs, web offerings and overall sales can be tied directly to the social campaign itself – especially if personalized capture points are implemented as needed for measurement.

Provide Real Value

In the social media sphere, traditional messaging simply doesn’t work. Most savvy participants are careful to not to engage in conversations without understanding the context of that conversation. Authenticity, then, rings loudly to the social media audience. More so than the internet – rules of engagement are a sign of intelligence, and as in any social setting, no one wants to be thought or branded ignorant or immature.

And more to the point, social media enables us all to truly give of our knowledge, interests and discoveries. If that information is pure in it’s nature – then a relationship of trust can be built between the company, and the social media network at large.

Dollar for dollar – that is a level of brand loyalty you simply could not afford to buy in today’s tightening, competitive market.

Social media conversation

It’s A Conversation, Not A Platform
The largest of corporations have tried their hand at social media campaigns – many (if not most) of them unsuccessfully. Part of the problem is obvious – any type of corporate dialog is suspect of being a thinly veiled attempt at sales – and not the hones conversation between brand and public it could be. Therein lies the challenge – to present and create dialog that is truly useful to all participants – and not just an attempt to announce a product or service.

Conversation is king – openness is the key to the kingdom. Restricting dialog because of self-imposed corporate brand standards simply doesn’t work in this truly social environment.

social media brands

Give It A Go!

Once the decision is made to begin your social media marketing campaign (SMM), there are a few considerations that you might review before getting started.

> Message Consumption – hopefully, you’ll develop or have a blog. One surefire way to accurately measure engagement is through monitoring who is reading your blog, where they are from and exactly what content they are reading. Most blogging services provide some form of web analytics that will provide you with these reports.

> Content Response – Who’s actually interacting with your content? Comments may very well be the easiest way to find out – and if your message is compelling or thought provoking – you’ll receive comments from both positive supporters and negative comments. Either way – you’re making progress.

> Social Media Bookmarking – Who’s adding your content to sites like Del.icio.us, Reddit, and Stumbleupon. Engage your web analytic tool and run a click map report and see how many web visitors are clicking on the social bookmarking icons. Or, simply create profiles in each of the individual bookmarking sites and search for your specific web addresses.

> Who’s Subscribing to your RSS feed? An easy way to measure how many of your readers are actually engaged is to monitor how many of them are directly subscribing to your RSS feeds

> Who’s referring and engaged about you? Many blog platforms have the ability (like WordPress) to tell you who’s linked to your site. If that’s not an option in your blog platform, you might a blog search engine Technorati for your domain’s current interaction.

> Profile Engagement: Even if you don’t have a blog, you might have a profile on Myspace, Facebook, or Mybloglog. Simply use the same methodologies for any blog, and you’ll watch the growth of friends and profile visits in real time.

Successful social media marketing (SMM) campaigns will likely be a key catalyst i for a small to medium sized business to grow their business strategy. Without a great deal of expense, and if implemented correctly, it will increase brand equity and public relations reach at a small fraction of traditional advertising costs and effort. Not to mention it can also provide market research and product refinement guided directly by the target market for little, or no extra cost.

Clearly, having a comprehensive SMM strategy for your business is essential in today’s increasingly competitive market. If you’re interested in jumping into this powerhouse marketing strategy, but simply don’t have the time or expertise to do it yourself – give us a call.

Add comment May 8, 2008


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