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Zero Emission Vehicle (ZEV) Corridor Development Announcements At Nevada State Legislature

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ZERO EMISSION VEHICLE (ZEV) CORRIDOR DEVELOPMENT ANNOUNCEMENTS AT STATE LEGISLATURE

FOR IMMEDIATE RELEASE
April 16, 2009

Media Contact: Larry DeVincenzi
Project Outreach Coordinator
Cell: 775.771.7004

ZERO EMISSION VEHICLE (ZEV) CORRIDOR DEVELOPMENT ANNOUNCEMENTS AT STATE LEGISLATURE

WHAT: The Renewable Energy Accelerator (REA250) in collaboration with state and local officials and private industries will announce initial agreements to begin development of a zero emission vehicle corridor on Interstate 80 through northern Nevada and California.   Together, they will announce an environmentally responsible process that can be the template for implementation nation-wide.

WHERE: Legislative Building steps, 401 S. Carson Street, Carson City, NV

WHEN: Thursday, April 16th, 2009 at 10 a.m.

DETAILS: The University of California, represented by Co-Director Daniel M. Kammen of the Berkeley Institute of the Environment and the Nevada Renewable Energy Integration and Development Consortium of the Nevada System of Higher Education, which is represented by President Steve Wells of the Desert Research Institute, have agreed to develop a feasibility study proposal for the new Zero Emission Vehicle Corridor from Berkeley, California to Reno-Sparks, Nevada.

The feasibility study will focus on the development of infrastructure needed to support the testing and development of Zero Emission Vehicles (ZEVs) and associated highway and community networks.   Research will also address the needed business, legal, and governmental oversight structures necessary to rapidly convert to zero emission vehicles.

The Corridor utilizes the wide range of environmental conditions on a short stretch (240 miles) of Interstate 80. It is anchored on one end by the innovative technology environment found in the East Bay/Bay Delta areas of California including:
•      Ground breaking environmental, energy and vehicle technology research capacity
•      A wide range of existing public-private partnerships for ZEV’s
•      A growing market for ZEV’s
•      At the other end of the corridor, the Reno/Tahoe Region of Nevada is located in a beautiful mountainous/high desert location that has:
•      An exceptional business climate located in a major transportation hub for the West Coast
•      Exciting educational and tech commercialization opportunities
•      Unique geothermal and other renewable energy assets to support the production of ZEV’s.

Senate Majority Leader Harry Reid offered his support of these developments: “This is a tremendous step forward as we work to make our state the leader in clean energy,” said Reid. “Renewable energy has the potential to power not only all of our homes, but also all of our cars. I am pleased to support this collaboration, which will help protect our air while creating much-needed jobs in Nevada.”

“Advancing green technology and renewable energy must be a top priority, and I’m hopeful that as these types innovations are proven, they will become more and more a part of our everyday lives,” said Senator John Ensign, who led efforts in Congress to ensure passage of a bill to encourage renewable energy development across the country. “Our plan must include a vast array of resources such as solar, wind, geothermal and more to ensure our security and protect our environment.”

The Zero Emission Vehicle Project was initiated by a group of Reno-based business visionaries and local, state, and federal governmental leaders and facilitated by REA250 staff. They envisioned a ZEV corridor that would enhance and accelerate the research and development of new technologies in both California and Nevada while creating the infrastructure for an emerging zero emission vehicle industry in Northern Nevada.

Susan Clark, Ph.D. and co-founder of the Renewable Energy Accelerator notes “We have now assembled the best and brightest in Nevada, while engaging our neighbors in California, to leverage its renewable energy resources, excellent business climate, and sophisticated networks to make sure that Northern Nevada is the epicenter of an accelerated American ZEV economy.”  Clark will present Thursday’s announcement on the Legislature steps, and continue to initiate future development of the ZEV corridor project.

ZEV Project accomplishments to date include:
•      Outreach to ZEV companies looking for production facilities that utilize renewable energy resources for production.
•      The assemblage of land and initial funding to support the private development of office buildings and production facilites powered by renewable resources.
•      The on-going development of the business and legal structure needed to support the rapid development of a ZEV economy in Northern Nevada as a model for the US conversion.

STORY ANGLES:

•      Acceleration of a zero emission vehicle economy in Northern Nevada
•      Nonpartisan support of ZEV corridor development with support from educational, private and public entities.
•      Collaboration of a integrated renewable energy entities for Nevada that are inclusive of existing programs and responds to state and federal mandates
•      Support for inclusive dialog to create effective policy infrastructures and outreach strategies for renewable energy generation in Nevada
•      Continue developing 250 Bell Street, which has become a center for community events, as a “net-zero” facility

Founders Susan and Don Clark with their team of highly ambitious and qualified business professionals identified the need for an action-oriented strategic organization designed to accelerate the use of renewable energy resources in Nevada. The Renewable Energy Accelerator at 250 Bell (REA250) was created to meet said demand. In alignment with national, state, and local renewable energy policies, the REA250 was established for the sole purpose of advancing Nevada’s economic and environmental sustainability while providing a role model for other regions.

REA250 was developed to meet the needs for high-stakes, fast-moving solutions in renewable energy.

REA250 is part of a larger collaborative at 250 Bell Street including the Education Design Group, Sierra Club, Dynamic Competence, Cathexes Architecture, Clean Energy Center, Great Basin Wind, Bombard Renewable Energy,  Renewable Nevada and SmartBrand.

Other regional collaborators include Northern Nevada Urban Development Company, Nevada System of Higher Education, Nevada County School Districts, Building and Trade Councils, Electrical Workers Union, AFL-CIO, and various industry representatives and consultants.
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5 comments April 15, 2009

Set A Foundation For Your Social Media Campaign

Social media

For the past few weeks, I’ve begun to notice that marketers in general haven’t tuned into the important differences between a social media strategy – and the campaign itself. One seems to easily roll into the other, and yet many rush into the campaign without considering the strategy as its basis.

To our experience, truly acknowledging the great distinction between strategy and campaign may well be the key to social media marketing success.

As a marketing collaborative that’s quickly venturing into a wide range of social media campaigns, we’ve been asked for both – often by folks that need just the other of what they’re asking for. So what’s the distinction?

> Social Media Strategy (SMS) is the birthplace of the social media campaign. If we had our wish, SMS would come at lease 6 months ahead of the intended campaign release date. For this period of time, you might gather internal assets and develop materials, analyze intended audiences, and begin to engage with the target communities – without ever asking for anything in return. This allows enough time to establish a bit of credibility with your target audience – while gathering some important information that could help steer the course of the campaign.

> A Social Media Campaign then, is derived from your social media strategy (seems simple enough, right?). In this launch phase, we should understand the audience that cares about your effort, and know a bit about where they are and gather. If you’ve spent enough time and effort giving away quality information to an increasing base of followers, you can more readily establish realistic goals for the campaign results. By now, you’ve activated your audience, and you are in a position to get something from them with reasonable projections to levels of success.

More than too often, clients wait to consider social media in their marketing mix until they have a campaign, and they’re under some pressure to set and achieve goals in short order. But to act on a campaign without the established base is rushing into a campaign without basis.

Once the platform of trust and communication has been established, you can begin to ask for response. And then you’ll have to re-assess if the offer is of real value to that certain sub-set of the population.

The challenge here is convincing clients to take the time necessary to establish the basis of the strategy before launching the campaign. And of course, for all of those search engines (like Google) to find and index it. And just a little time for people to find it…learn a bit about it, and establish a relationship with the brand that will enable them to share it without reserveration.

Once that sharing process begins in the campaign portion of the process – the true value of a SMM campaign can be revealed. And for the cost of setting the strategy and campaign into motion – there simply isn’t a better ROI in media for any marketing campaign

Add comment May 27, 2008


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