I found this site truly interesting… and a little disturbing.

Noah Breir developed a polling experiment via his brand tags site. His site asks for one word or phrase to describe the brand image displayed above the small response area.

For me, the disturbing part is “the basic idea of this site is that a brand exists entirely in people’s heads”. While I’d agree that the core values of any brand reside in the audience it seeks to attract and maintain, I can’t agree that it can be captured in a word, a series of words or phrases. Brands, in my experience, are a virtual sensory overload of touch-points that combine to make not just one – but many congruent impressions.

While those varied impressions do combine to create the “pillars” of any brand position and value – I can’t agree that there isn’t unmeasured value to in brand other than the gut reaction to its brand image – or the initial response to that image. Brands are experiences and expectations. Words simply can’t capture the depth of those experiences and expectations, from my perspective.

All that aside, the brief snapshot of response this experiment provides may be just the think we marketers and advertising people need. As it’s also anonymous, it may also be one of the most unfiltered, and accurate reflections of a brand’s positioning – however simplistic.

That said, I get the idea – and truly enjoyed reading through the tags given to these great brand images – and I’m betting you will too.

One of the distinct advantages of working in a truly collaborative environment is the ability to focus your attention toward a common goal. Collectively, we put our heads together to ask one simple question – What kind of work or client inspires us?

The answer was immediate – and unanimous. We want to focus new work with eco-based clients that can not only provide a valued resource to prospects, but also give back to, and protect our earth.

But how do you do this well? First… as always… a ton of research was undertaken. If we are going to help our eco-prospects position and market their brand, then we’d better understand the industries they’re engaged in on a daily basis.

We began, as a stroke of luck, at Las Vegas’ newest eco-adventure area: Springs Preserve. And what a start that was. It took several weeks, countless hours of research and learning – but we finally came to the understanding of the industry – its potential growth and suppliers, and felt a deeper affinity with the eco-branding process overall.

And so, launches our effort to reach out to, and partner with eco-friendly suppliers of products. At first, we’ll focus our efforts on getting those suppliers into the eyes and hearts of commercial real estate developers and projects. What better way to show the mass appeal, and the bottom-line cost savings than to help connect these niche suppliers with their much larger target market?

We’ve created an incentive program for anyone who knows of a good prospective client for SmartBrand, but more importantly, a good partner that suits our skill set in developing strong brands, and implementing campaigns that create true word-of-mouth virility.

So after reading this, ask yourself. Who do I know that might need a truly dedicated team of creatives focused on developing innovative brand platforms for eco-based products or services?

And then…call us, or visit our site to tell us more.