GoingGreen.com Launches Internet TV

 

Internet TV

GoingGreenTV is a 3-5 minute webisode, featuring news, tips, cool people and cool products to help you “go green”. New webisodes appear twice a month starting in January 2009 and will appear weekly, beginning with EarthDay 2009. All video is filmed in high-definition digital format.

The first episode introduces Plews & Edelmann’s LubriMatic Green product line, including LubriMagic^TM, a biobased all-purpose lubricant and penetrant, available in aerosol cans and trigger spray pumps.

 

Have your green product featured on GoingGreen.com!

Production includes:

• Professional production

• Professional editing

• Sound/audio

• Still shots, if needed

• You own

• HDTV ready! Take it to your local TV station. Save $!

Custom projects are available. All webisodes are available for on-line viewing anytime.

GoingGreen.com is focused on helping people make informed decisions about products, their usefulness, their degree of “green-ness”, offering tips and creating awareness about going green through community events, online discussions and Internet TV.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Motorola Creates First 100% Recyclable Carbon Neutral Phone- The Renew

Motorola unveiled what is believed to be the first carbon neutral cell phone recently at the 2009 Consumer Electronics Show this week. The W233 Renew Phone is made predominately out of recycled plastic bottles which the company anticipates  will help the company connect with the environmentally conscious market.

Wow – a rechargeable TV remote with a find feature – that’s a great new addition! Beyond claiming carbon neutrality,  there’s another cool feature to the Renew, by Motorola. The plastics used in the phone’s casing are made from 100% recycled water bottles, and is 100% recyclable at the end of its life.

A Great Green Gift – The Illustrated Green Guide

Filled with practical tips, hard facts, and solid advice,the Illustrated Green Guide: The Complete Reference for Consuming Wisely makes it much easier for you to live green. From groceries and clothing to furniture and travel, and much more, this unprecedented new volume has hundreds of solutions for every aspect of your life.

Through 464 information-packed pages, you’ll learn the most up-to-date facts abou-t environ mental issues, helping you make informed decisions that can impact the health of your family and the planet in big ways. Illustrated Green Guide will show you how easy it is to buy wisely and consume less. And the good news is you don’t need to change your whole life around. Even small changes can make a big difference.

With its comprehensive coverage, user-friendly advice, and easy recommendations, Illustrated Green Guide is a must-have reference for you and your family. Plus the Exclusive Edition gives you a bonus Greendex by which you can gauge your own lifestyle decisions.

Stop Unwanted Holiday Catalogs – Save Trees And Energy!

Catalog Choice is a free service that allows you to decide what gets in your mailbox. Use it to reduce your mailbox clutter, while helping save natural resources.

The nonprofit organization is a sponsored project of the Ecology Center. It is endorsed by the National Wildlife Federation and the Natural Resources Defense Council, and funded by the Overbrook Foundation, the Merck Family Fund, the Kendeda Fund, the Weeden Foundation and the Mead Foundation.

The mission of Catalog Choice is to reduce the number of repeat and unwanted catalog mailings, and to promote the adoption of sustainable industry best practices. They aim to accomplish this by freely providing the Catalog Choice services to both consumers and businesses. Consumers can indicate their mail preference for catalogs, and businesses can receive the list in a secure manner so that they can efficiently honor the requests.

The collective positive impact that the Catalog Choice community has on the environment is directly related to the number of people using the service. You can help spread the word, by displaying one of our linked badges on your own website or blog.

Springs Preserve Event First Of Its Kind In Las Vegas

Project ecoBrand

Project ecoBrand, in conjunction with The Climate Project and 97.1 The Point, announce the Green Business Mixer & Expo at Springs Preserve on Thursday, August 14, 2008. The event is designed as an interactive experience focused on raising awareness for our environmental challenges and discovering the latest solutions for green business and eco living.

The Green Business Mixer & Expo will showcase a variety of eco-friendly products & services including: building materials, energy efficient home and office solutions, landscaping, transportation, renewable energy/alternative power, recycling, and green lifestyle products (organic foods, health & wellness, and others).

Interactive elements including:
•    Live presentation based on the Academy Award-winning Documentary “An Inconvenient Truth” by Eric Torres of The Climate Project
•    “Going Green” giveaways from 97.1 The Point
•    Springs Preserve Farmers Market and Live Music
•    Networking with eco-conscious professionals and individuals

Event details:
What: Green Business Mixer & Expo
When: August 14, 2008
•    Green Business Expo & Mixer 4-8pm
•    Interactive Presentation 6-7pm
•    97.1 The Point Going Green Grand Prize Giveaway 7pm
Where: Springs Preserve | Las Vegas

For more information and to register visit ecobrand.ning.com

Partial list of participating sponsors and vendors includes 97.1. The Point, The Climate Project, Alphagraphics, Nevada Energy Star Partnership, Bombard Electric, Nevada Power, Costco, Las Vegas Green Drinks, JusAlt, Inc., Winder Farms, High Desert Landscape & Design, BioBag, Brand Source, Evos, and Snow Queen Vodka

About Project ecoBrand and SmartBrand:
Project ecoBrand Green Business Mixer & Expo is presented by SmartBrand LLC, a unique collaborative of brand and marketing strategists, sales consultants, media experts, designers and writers. Through Project ecoBrand, SmartBrand LLC is committed to helping eco-conscious organizations build strong brands that encourage customers to spread the word.

The Plain Scoop on Social Media

From the talented minds of Common Craft comes this simple, and engaging explanation of social media marketing today. Simple format – clear and concise message. Enjoy…

Kick Start Your Social Media Campaign

A few of us at SmartBrand have been working hard to establish a way to help our clients create and implement a successful Social Media Marketing (SMM) campaign can prove to be one of the key catalysts in growth for a small to medium sized business. It can increase brand and PR exposure for a fraction of traditional advertising costs and effort, as well as provide larger scale market research and product/service refinement ideas at virtually no extra charge.

Here’s our official first release of that campaign. And as always, we’d certainly welcome your insights and thoughts as they relate to our offerings, and your experiences.

A successful Social Media Marketing (SMM) campaign can prove to be one of the key catalysts in growth for a small to medium sized business. It can increase brand and PR exposure for a fraction of traditional advertising costs and effort, as well as provide larger scale market research and product/service refinement ideas at virtually no extra charge.

The speed in which trends evolve on the internet can often be daunting, but SMM campaigns by large companies can be emulated in whole, or in part, even by very small businesses. It’s not the money. It’s the content marketing mindset that separates success and failure. Big ideas can honestly beat big budgets.

Social media marketing goals will often involve different overall strategies and social media channels. It is possible to market with the aim of achieving all the following benefits; they do complement each other and some results naturally arise when other goals are achieved (e.g. better brand awareness eventually brings links).

SMM Campaign Benefits:

Increased Revenues - New sales opportunities through customer-generated content and brand engagement.

Powerful Customer Relationships – Establish and maintain valuable customer relationships through social media networks that increase brand loyalty, cultivate a network of evangelists, and maintain ongoing dialogue that will help position future marketing and business development initiatives.

Increased Traffic to Site – Increased search engine visibility effectively drives traffic to your site from fast growth channels.

Competitive Market Insight – Valuable data on behaviors and interests which helps you better understand your customers’ needs.

Enhanced Brand Presence – Seed branded messages within existing online conversations to amplify marketing efforts and manage public perception of your brand.

The power of recommendation. – Would you rather buy from an unknown company or from a company that people recommend?

SOCIAL MEDIA SERVICE OFFERINGS:

Social Media Strategy Development – Identify content, brand messages, communities and influencers with the greatest potential for our clients’ social media engagement. Create a roadmap based on marketing strategies and goals to coordinate and execute social media campaigns as a key component of the overall sales and marketing plan.

SMM QuickStart: $500 (one time fee)
➢ Profile background information and data gathering
➢ Strategy Session / Goal Setting (1 hr. in person/teleconference)
➢ Asset Compilation (graphics, broadcast, public relations)
➢ Recommendations (Phased development if required)

Social Media and Blog Launch – Create personal relationships with the influencers and evangelists that have the greatest voice within their online social networks.

BlogStart: $1,500 (one time fee)
➢ Profile background information and data gathering
➢ Strategy Session / Goal Setting (1 hr. in person/teleconference)
➢ Asset Compilation (database mining, graphics, broadcast, public relations)
➢ Installation & Profile Set-up (free platform only)
➢ Content Creation Launch (1st posting only)
➢ Content Creation Schedule Recommendations
➢ Maintenance & Update/Usage Training

Social Media Distribution – Optimize communication placement through blogging, video uploading and sharing, podcasting, webcasting, tagging and social bookmarking to maximize distribution throughout social media networks.

BlogSphere: $500-$1,500/month, 3 month minimum.
➢ Strategy Session / Goal Setting (1 hr. in person/teleconference)
➢ Installation & Profile Set-up (free platform only)
➢ Content Creation & Scheduling – monthly/weekly/daily (goal dependent)
➢ Link SMM Outreach Campaigns with existing Sales & Marketing Strategies
➢ Mobile Media (Twitter 1x day)

SMM Influencer Direct (ID): $500+/month, 3 month minimum
➢ Create and distribute electronic press kit
➢ Develop & distribute content for editors, bloggers, influencers, online columnists, and industries use to disseminate to their users and readers

Campaign Management – Manage clients’ social media initiatives in coordination with your search engine optimization and paid search marketing efforts.

SMM Management: $250+/month, 3 month minimum
➢ Content control, archiving and tracking
➢ Internet marketing strategy coordination
➢ Monthly or weekly reporting of trends, comments and response(s)
➢ Monthly or weekly recommendations to targeted topics/tactics

Brand Development and Strategic Partnerships: Design, development and refinement of affiliate-based influencer programs to build out Clients’ affiliate networks and drive their sales. Price TBD

Brand Strategy & Creative Development: Viral video/webisode production, viral email, promotions and contests, social network design: blogs, and other interactive content recommendations and distributions. Price TBD

Monitoring and Reporting – Combine technology and human insight to provide “buzz” tracking and performance analysis for social media campaign.

SMM Monitoring/Reporting: $150-$500/month, 3 month minimum.
➢ Monthly or weekly content response reporting, archiving and tracking
➢ Monthly or weekly reporting of trends, comments and response(s)

Training - Provide a full training curriculum on how to effectively utilize and integrate social media into future marketing strategies.

SMM Training: $125 hr., 2 hour minimum.
➢ Complete training for corporate staff
➢ Enable channel updates
➢ Determine ongoing reporting mechanisms

Of course, we believe this is a comprehensive, inexpensive approach to establishing a social media marketing campaign for just about any potential target market. That said, we know you may have had experience in these areas that might help guide our efforts – so please feel free to comment on our structure and pricing…we’d really appreciate your thoughts and suggestions!

Project ecoBrand Green Business Event

After several months of planning and development, our Project ecoBrand initiative is launching in earnest later this month at Springs Preserve in Las Vegas.

Later this month (pending final date approvals), we’ll be taking over the fantastic Big Springs Theatre at the Origen Experience – Spring Preserve’s shiny new, multi-million dollar facility conveniently located in the heart of Vegas. We’ve previously discussed a few of the center’s amenitites – and have been working with their sales and mission advancement teams for some time.

Our event features two important elements – Las Vegas’ first green business mixer/expo, and a live interative public presentation of “An Inconvenient Truth” – the Academy Award winning film of the presentation developed and given by Al Gore. Since the highly acclaimed release of this live presentation about global warming, The Climate Project has continued to spread the critical information within the show and movie to broad audiences across America.

Eric Torres, one of the efforts premiere presenters, will be giving an updated version of Gore’s presentation – in an incomparable setting. In addition to this, Springs Preserve has two public events that will be happening simultaneously – the well received Farmer’s Market and Cafe Concert Series in the Springs Preserve Café by Wolfgang Puck.

The weekly crowd reaches some 400-500 at the door – but we have something special to offer at a discounted admittance fee generously provided by Springs Preserve. Our tickets are just $5 in advance, and $7.50 at the door – reduced from a normal ticket price for admission can reach as high at $18.95 per person.

Top off these three great green experiences with the area’s first green business mixer – and you’ve got an evening of great opportunity and interaction. Eco-friendly businesses can meet others, while displaying their services and products to this very targeted audience. The public can learn more about global warming through the event’s live presentation – and visit the green businesses displaying at the mixer. Truly, a win/win for anyone interested.

Sponsorship opportunities are still available for this terrific event – and we welcome your thoughts and comments on the presentation and event concepts!

WordPress Marketing Blogger’s Network Launches

What a terrific idea Rick Liebling from eyecube had in gathering a few of us together to create a coalition of bloggers on WordPress.

To the right, you’ll see we’ve added a short blogroll for the group – “WordPress Marketing Bloggers Network… WMBN”. It’s individuals and efforts like Rick’s that give marketing a good name – and prove the power of collaboration and social networking in today’s rapidly evolving market place.

As part of our collaborative nature, one of the group’s members, DJ Francis of Online Marketer, has posted a short selection of the group’s most notable recent blogs. Of course, we’d like to continue that effort here – through reposting those same comments and notes for your review and enjoyment.

Thanks again to DJ and Online Marketer for compiling this list, and allowing us to spread the same message to our readers.

> Rick from eyecube interviewed columnist and blogger Rob Walker about his new book, Buying In.
> DJ Francis offers up some wise advice on how to become an A-list blogger.
> Francis gives you a run-down of the news (with commentary) on the day’s most important marketing stories.
> Paul explains Coke’s vocal efforts in the UK.
> Jax discusses Volkswagen’s user-generated survey.
> Rich covers a very interesting topic: the plight of voice actors in video games.
> David at Marketing Integrity notes a confusing VW ad campaign.
> Nicola snagged some snaps of Banksy and other graffiti artists in England last week.
> Incremental marketing tweaks require that you keep overall goals in mind via Brady’s Crew.

Please take a moment to visit these insightful postings from the WMBN membership. We’re all looking forward to making a larger splash through our collaboration and association – so keep an eye here for the group’s newest developments.

The Wonders of Springs Preserve

It was one of the first truly inspriational explorations into the sustainable market sector that we had – and what a start to a journey it was.

Springs Preserve sits squarely in the middle of Las Vegas. The $250 million, 180-acre project is nothing short of a wonderland of low-water, energy-efficient buildings and gardens. The actual springs on this site once provided water for all of Las Vegas, which, by the way, means “meadows” in Spanish.

Now the The Las Vegas Valley Water District and a team of architects have restored and revamped the site with sustainability displays intended to raise public awareness of green-building practices. There are six football fields worth of low-water gardens, with 20,000 species of drought-tolerant plant life, plus a 30-acre “Cienega” or desert wetland.

This new facilities cannot be fashioned any other way than to say it’s the desert’s true oasis. Certainly an oasis among the glittering lights of the Strip that is clearly visible from many vantage points around the facilities.

The visitor attractions are incredible, and start near the front gate with The ORIGEN Experience:
A hands-on approach to understanding the fascinating history and fragile eco-system of the Las Vegas Valley.

There two main galleries, the ORIGEN Experience and the Desert Living Center.

The ORIGEN Experience enables visitors to sense the historic essence of the land. ORIGEN exhibits include a simulated flash flood, a gallery on the cultural history of the area and replicas of an ancestral pueblan village. Kids old and young are encouraged to dig for, and identify fossils and view live exhibits of local flora and fauna.

The Desert Living Center provides classes, training and exhibits that help residents learn practical tips about eco-friendly living that encourage and enable them to implement a wide range of green living tips into their daily lives.

The Las Vegas Springs Preserve offers a recreated desert wetland, a gift shop, a children’s playground with oversized replicas of various wildlife, a resource library, educational video games and a Nature Exchange, where kids can trade in their own shells, stones and other artifacts for other like items. There are also nature trails and 8 acres of gardens with over 1,200 plants species on site. An 1,800-seat amphitheater provides nighttime entertainment

While you’re visiting, you won’t want to miss the Springs Preserve Cafe operated by Wolfgang Puck with a surprisingly perfect view of the Strip skyline and in 2009 the Nevada State Museum will relocate to the Preserve. More on those incredible developments as they become available for the public.